The focused rider planner

turn your

riding goals

into a reality

Stay organized, on-track, and inspired to make the most of every day with your horse

Penny and Faith looking at planner

You’re spending countless hours dedicated to your horse and your riding…

Isn’t it about time you got the most out of every moment?

Sure, this crazy horse passion can be all unicorns and rainbow sprinkles at the best of times. But too often making forward progress with your horse – whether that’s in or out of the saddle – feels like you’re trotting two steps back for every step forward.

And you’re frustrated because you…


Can’t see the progress you’re making or even sure if you’re getting to where you want to go


Feel so busy you never take the time to think through what you’d like to accomplish or a plan to do it


Have no record of what you’ve done, what’s worked, or what hasn’t… which means you’re lost trying to recreate those moments when your rides felt effortless

The Focused Rider Planner is your all-in-one tool to help you take control of how you approach your riding and horse’s training

Finally, you’ll be able to…


Stay Organized

Keep track of everything you’re doing with your horse from training to routine vet care.

No more cobbling together journals and spreadsheets

Quickly find important records and dates

Be more intentional

Start setting goals and making a plan for how you’ll achieve them.

Ditch procrastination in favor of progress focused activities

Create habits that support your goals

Improve your mindset

Reflect on your biggest struggles and apply your lessons learned

Learn to focus on the accomplishments instead of the setbacks

Notice trends and catch training hiccups before they become a problem

How it works

The Focused Rider Planner takes you from big picture to what’s happening in the moment.

Based on research from the world of psychology and the organizational needs of equestrians, each section is designed to help you reach for your goals while experiencing more joy with your horse every day.

Monthly Planning section

Get clear what you want to achieve and where you want to go as you map out your months.

✔ Prioritize your goals for each month

✔ Plan ahead for upcoming events

✔ Remind yourself of everything you’ve achieved and how you can improve going forward

Weekly habit tracking section

Stay laser-focused on what you need to do each week with habit reinforcing and accountability exercises.

✔ List each activity in and out of the saddle you’ll be doing to help you smash your goals

✔ Keep track of what you planned to do and compare that to what you actually accomplished

✔ Reflect on where you’re seeing improvements

✔ Answer gratitude and lesson learning prompts

Daily mindset & training section

Connect more deeply with your riding and your horse’s progress

✔ Set your intention for how you want to be with your horse each day

✔ Detail what happened during your ride or training session

✔ Make notes on things like turnout, weather, or anything else that might affect your training

Horse Care Section


✔ Routine vet care  ✔ Farrier work  ✔ Feeding & Supplements ✔ Injuries & Illnesses

What pros & Amateurs love about The Focused Rider Planner


I’m really loving the planners!!!! I have several students that are using them now and they have had really positive feedback to share!

For my students, I think this planner offers them a really effective tool and a way to outline and write down their goals on paper, not to mention a plan for how to achieve those goals.  I think it also gives my students a clear reflection of how far they have come in a short amount of time.  Our sport of Dressage is so nuanced, the little wins each day that we have with our horses sometimes goes unnoticed. With these focused planners we can go back a few weeks or months and clearly see that where we are now is the sum of all of those subtle little wins!

Megan Dischler – Professional Dressage Trainer and Trilogy Saddle Fitter

It really is eye opening how much is accomplished even when things may seem like you’re not getting anywhere.  Somehow when we are able to write things down in the moment and go back through our thoughts and daily accomplishments or see what was “tough” a few weeks or months ago and compare it to the current daily happenings, it puts everything in perspective.

The Focused Rider planer is something that I would absolutely keep in my tack room or office for daily use! It has enabled me to take 4-5 notebooks/planners and compile them into 1.  It has helped a few of my clients realize in a different format the importance of the whole journey with their horses and themselves and not just what they may feel in the moment training or showing.  Very beneficial for any equestrian!

Rachel Wolf – Professional Eventing and Dressage Trainer

Using my planner has allowed me to track so much for than just what did we do in our lessons.  It’s given me the opportunity to track past lessons. It’s amazing to look back and see where we were and how my plan changes and modifies to where we are. Plan for what I want for my horse and myself weekly, daily and monthly. Ways to get to our goals, thinking about mindset and state of mind in the moment. It’s my new guide for past, present, and future for myself and my horse.

Ressa McMenomy 

I have been using this planner now for about 3 months and I love it! I have 2 horses that are being ridden by both myself and my trainer Gina Collier and this planner allows us to communicate with each other very effectively. Gina will write down what she worked on with Inkka and text me a pic of that day so even when I am not there I still know how she was that day.

We can look back at what we worked on with the horses and notice behavioral patterns and improvements. I also use it to keep track of Inkka and Rooster’s farrier, dewormer and vaccination schedule as well as their grain and hay. I think the best part of this is that it allows Gina and I to document the progress of each of the horses. We both love it!.

Simone van der Schalk 

I’ve recommended this planner to all of my clients. It’s been an essential tool to help my clients think through what they want to accomplish with their horses and make a plan to move forward. And it’s been a great way for them to see the milestones in their riding. They have become more motivated and inspired to ride consistently after going back through their planner and reflecting on the progress they’ve made.

Becky Seizert – Professional Dressage Trainer and Sports Rehabilitation Specialist

It has helped me track my progress, I can review my notes after my lessons or rides to determine what I need to work on. It’s also very nice to have everything organized and together.

Maddy Luebbert 

Make a Plan. Be Inspired. Have More Fun.


Once you click the button, you will be directed to the publisher to place your order.

Secure Checkout | All Major Credit Cards Accepted

Want a closer look?

Take a peek at every page of the planner

Unicorns and rainbow sprinkles not included.

Planner Specifications

Full Year, Undated, 210 pagesStart anytime. Skip a week and pick up where you left off.
8.5 x 11 sizePlenty of room to make as many notes as you need.
Mylar reinforced tabsLonger lasting than uncoated, paper tabs.
Lay Flat Wire-O bindingEasily write on both sides of the page.
Clear plastic overlaysProtects your planner from wear and tear, dirt, and stains at the barn.
5 divided sections + layouts

Move back and forth between:

  • Monthly Planning (12 months)
  • Weekly Task and Habit Tracking (52 weeks)
  • Daily Mindset and Training (365 days, weekly format)
  • Horse Care Logs (2 x routine vet care, farrier work, feeding, injuries/illnesses)
  • Notes (7 lined pages)
Made in the USACreated in Minnesota. Printed in Utah.

The story behind The Focused Rider Planner

Well, hello there. I’m Jen.

I created this planner after years of frustration cobbling together notebooks and spreadsheets trying to keep track of my horses’ training, health, and the goals I set for the two of us.

As a lifelong planning nerd who has run my own marketing and consulting business for years, I’ve tried almost every productivity tool on the planet.

I knew there had to be a better way.

The result is more than merely a paper planner: it’s a tool designed to inspire reflection on past accomplishments, set goals for the future, and cultivate mindfulness in the present moment.

My hope is that it will give you the direction you need to be more centered, feel more empowered, and find more joy in your relationship with your horse as it’s done for me.

Jen Havice – Founder of The Focused Rider

Jen and Ben

Be inspired to build a deeper connection with your horse


Once you click the button, you will be directed to the publisher to place your order.

Secure Checkout | All Major Credit Cards Accepted


Will this planner work for any riding discipline?

Yes. The writing prompts are geared towards helping you cultivate mindfulness and giving you a framework for making positive progress with your riding. They are not specific to any particular discipline. So no matter what kind of riding you like to do with your horse or aspirations you have, you’ll be able to tailor the planner to your needs. 

Why are there no dates on the planner?

We’ve left the planner undated so you can start reaching for your goals at any time. And if you decide to take a break from using your planner, you can easily pick up where you left off. No guilt. No wasted paper.

What is your return policy?

You may return your planner for a refund (less the cost of shipping) within 14 days of purchase as long as the item is undamaged, unused, and in pristine, resalable condition. Please contact us at jen@thefocusedrider.com with your order number prior to shipping.

If your order arrived damaged or incorrect, we will happily work with you to provide a replacement. Send us an email at the above address within 3 days of receipt.

Why am I being directed to Vervante to order my planner?

Vervante prints, ships, and processes payments on behalf of The Focused Rider. When you click the Order button, you will be directed to a page on Vervante.com where you can checkout and buy the planner securely.

Do you ship internationally?

Yes. The publisher, Vervante, you will order from does ship internationally. 

How quickly will my order ship?

Most orders ship within 3-5 business days.

How are orders shipped?

Vervante uses UPS and USPS. You can choose the shipping method you prefer. All domestic and international shipments include a tracking number that will be emailed to you once shipped.

What if I want to cancel my order or change the delivery address?

If you need to cancel your order or make a change to your address, please email jen@thefocusedrider.com immediately. Keep in mind that once your order has been placed, changes may not be able to be made.

What do I do if my order doesn’t arrive?

First, be sure that you have allowed enough time for delivery. For certain shipping methods such as Media Mail, it can take up to 3 weeks for a package to arrive. Next, please double-check the shipping address on your order receipt to ensure it is correct. If packages are lost (or damaged) by the postal or shipping companies handling your order or if the tracking shows as delivered but your package does not arrive, you will need to follow up with the carrier. Please feel free to contact us and we will do whatever we can to help.

Will this planner make all my riding dreams come true?

Now that would be amazing. But you’re the only person who can do that. This is a paper planner, not a magic bullet. What this planner will do is give you tools to help you figure out your priorities and a path towards positive progress – whatever that looks like for you. 

Ready to start making the most of every day with your horse?Order The Planner Now
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