The focused rider planner
turn your
riding goals
into a reality
Stay organized, on-track, and inspired to make the most of every day with your horse

You’re spending countless hours dedicated to your horse and your riding…
Isn’t it about time you got the most out of every moment?
Sure, this crazy horse passion can be all unicorns and rainbow sprinkles at the best of times. But too often making forward progress with your horse – whether that’s in or out of the saddle – feels like you’re trotting two steps back for every step forward.
And you’re frustrated
Can’t see the progress you’re making or even sure if you’re getting to where you want to go
Feel so busy you never take the time to think through what you’d like to accomplish or a plan to do it
Have no record of what you’ve done, what’s worked, or what hasn’t… which means you’re lost trying to recreate those moments when your rides felt effortless
The Focused Rider Planner is your all-in-one tool to help you take control of how you approach your riding and horse’s training
Finally, you’ll be able to…
Stay Organized
Keep track of everything you’re doing with your horse from training to routine vet care.
No more cobbling together journals and spreadsheets
Quickly find important records and dates
Be more intentional
Start setting goals and making a plan for how you’ll achieve them.
Ditch procrastination in favor of progress focused activities
Create habits that support your goals
Improve your mindset
Reflect on your biggest struggles and apply your lessons learned
Learn to focus on the accomplishments instead of the setbacks
Notice trends and catch training hiccups before they become a problem
How it works
The Focused Rider Planner takes you from big picture to what’s happening in the moment.
Based on research from the world of psychology and the organizational needs of equestrians, each section is designed to help you reach for your goals while experiencing more joy with your horse every day.

Monthly Planning section
Get clear what you want to achieve and where you want to go as you map out your months.
✔ Prioritize your goals for each month
✔ Plan ahead for upcoming events
✔ Remind yourself of everything you’ve achieved and how you can improve going forward
Weekly habit tracking section
Stay laser-focused on what you need to do each week with habit reinforcing and accountability exercises.
✔ List each activity in and out of the saddle you’ll be doing to help you smash your goals
✔ Keep track of what you planned to do and compare that to what you actually accomplished
✔ Reflect on where you’re seeing improvements
✔ Answer gratitude and lesson learning prompts


Daily mindset & training section
Connect more deeply with your riding and your horse’s progress
✔ Set your intention for how you want to be with your horse each day
✔ Detail what happened during your ride or training session
✔ Make notes on things like turnout, weather, or anything else that might affect your training
Horse Care Section
ORGANIZE & MANAGE
✔ Routine vet care ✔ Farrier work ✔ Feeding & Supplements ✔ Injuries & Illnesses




Make a Plan. Be Inspired. Have More Fun.
$34.95
Once you click the button, you will be directed to the publisher to place your order.
Secure Checkout | All Major Credit Cards Accepted
Want a closer look?
Take a peek at every page of the planner
Unicorns and rainbow
Planner Specifications
Full Year, Undated, 210 pages | Start anytime. Skip a week and pick up where you left off. |
8.5 x 11 size | Plenty of room to make as many notes as you need. |
Mylar reinforced tabs | Longer lasting than uncoated, paper tabs. |
Lay Flat Wire-O binding | Easily write on both sides of the page. |
Clear plastic overlays | Protects your planner from wear and tear, dirt, and stains at the barn. |
5 divided sections + layouts | Move back and forth between:
|
Made in the USA | Created in Minnesota. Printed in Utah. |
The story behind The Focused Rider Planner
Well, hello there. I’m Jen.
I created this planner after years of frustration cobbling together notebooks and spreadsheets trying to keep track of my horses’ training, health, and the goals I set for the two of us.
As a lifelong planning nerd who has run my own marketing and consulting business for years, I’ve tried almost every productivity tool on the planet.
I knew there had to be a better way.
The result is more than merely a paper planner: it’s a tool designed to inspire reflection on past accomplishments, set goals for the future, and cultivate mindfulness in the present moment.
My hope is that it will give you the direction you need to be more centered, feel more empowered, and find more joy in your relationship with your horse as it’s done for me.
Jen Havice – Founder of The Focused Rider
Be inspired to build a deeper connection with your horse
$34.95
Once you click the button, you will be directed to the publisher to place your order.
Secure Checkout | All Major Credit Cards Accepted
FAQs
Will this planner work for any riding discipline?
Yes. The writing prompts are geared towards helping you cultivate mindfulness and giving you a framework for making positive progress with your riding. They are not specific to any particular discipline. So no matter what kind of riding you like to do with your horse or aspirations you have, you’ll be able to tailor the planner to your needs.
Why are there no dates on the planner?
We’ve left the planner
What is your return policy?
You may return your planner for a refund (less the cost of shipping) within 14 days of purchase as long as the item is undamaged, unused, and in pristine, resalable condition. Please contact us at jen@thefocusedrider.com with your order number prior to shipping.
If your order arrived damaged or incorrect, we will happily work with you to provide a replacement. Send us an email at the above address within 3 days of receipt.
Why am I being directed to Vervante to order my planner?
Vervante prints, ships, and processes payments on behalf of The Focused Rider. When you click the Order button, you will be directed to a page on Vervante.com where you can checkout and buy the planner securely.
Do you ship internationally?
Yes. The publisher, Vervante, you will order from does ship internationally.
How quickly will my order ship?
Most orders ship within 3-5 business days.
How are orders shipped?
Vervante uses UPS and USPS. You can choose the shipping method you prefer. All domestic and international shipments include a tracking number that will be emailed to you once shipped.
What if I want to cancel my order or change the delivery address?
If you need to cancel your order or make a change to your address, please email jen@thefocusedrider.com immediately. Keep in mind that once your order has been placed, changes may not be able to be made.
What do I do if my order doesn’t arrive?
First, be sure that you have allowed enough time for delivery. For certain shipping methods such as Media Mail, it can take up to 3 weeks for a package to arrive. Next, please double-check the shipping address on your order receipt to ensure it is correct. If packages are lost (or damaged) by the postal or shipping companies handling your order or if the tracking shows as delivered but your package does not arrive, you will need to follow up with the carrier. Please feel free to contact us and we will do whatever we can to help.
Will this planner make all my riding dreams come true?
Now that would be amazing. But you’re the only person who can do that. This is a paper planner, not a magic bullet. What this planner will do is give you tools to help you figure out your priorities and a path towards positive progress – whatever that looks like for you.